LITERATURA DE CIRCULACIÓN MASIVA, DE LA PRODUCCIÓN A LA RECEPCIÓN. EL CASO DE LOS LECTORES DE AUTOAYUDA

VANINA PAPALINI; ANA VALERIA RIZO

CADERNOS DE LINGUAGEM E SOCIEDADE

Thesaurus Editora

Año: 2012 vol. 13 p. 117 - 142

0104-9712

P { margin-bottom: 0.21cm; direction: ltr; color: rgb(0, 0, 0); widows: 2; orphans: 2; }P.western { font-family: "Times New Roman",serif; font-size: 12pt; }P.cjk { font-family: "Times New Roman",serif; font-size: 12pt; }P.ctl { font-family: "Times New Roman",serif; font-size: 12pt; }A:link { color: rgb(0, 0, 255); } In this article we will analyze the “mass literature”, starting with a conception of literature that distances itself from those that make it correspond to a cultural norm, and which theoretical foundations are inspired both in Cultural Studies and the Aesthetics of Reception. For this, we will analyze a typical case of this “dominant” literature: self-help books. First, we carry out an analysis of the production of these books; later, we focus on their circulation and the composition of their readership, differentiating typical means of reception that let us construct some specific interpretive communities of the self-help genre.