An italian peculiarity? Psychoanalysis, modernization and the sociology of consumption in 1960s Italy Uma particularidade italiana? Psicanálise, modernização e sociologia do consumo na Itália dos anos 1960

PASQUALINI, MAURO

HISTóRIA, CIêNCIAS, SAúDE-MANGUINHOS

Fundacao Oswaldo Cruz

Lugar: Rio de Janeiro; Año: 2017 vol. 24 p. 105 - 120

0104-5970

Psychoanalysis experienced a remarkable boom in 1960s Italy. One of the areas where psychoanalytic theory disseminated was the world of marketing and the sociology of consumption. Based on the case of the sociologist Francesco Alberoni, we can examine the impact of the theories of Melanie Klein for understanding the behavior of consumers. Similarly, Alberoni’s work shows the concerns and uncertainties on the social modernization of Italy, and also raises questions on the specificities of the growing importance of psychoanalysis in Italy in the 1960s.