Tensions of identity and adaptive logics in the supply of agricultural services in the Pampa (2009-2015). Tensiones identitarias y lógicas adaptativas en la oferta de servicios agrícolas pampeanos (2009-2015)

MUZLERA, JOSÉ; GAÑÁN, ROCÍO PÉREZ

MUNDO AGRARIO

Universidad Nacional de La Plata

Año: 2020 vol. 21

1515-5994

Those offering machinery services in the agricultural sector (contractors) are entrepreneurs who carry out the majority of cultural labor for the extensive agriculture of the Argentine region of the Pampa. In this context, and by way of a national poll of 426 such contractors, complemented with qualitative interviews, we have tried to characterize the type of structure, the services offered, the level of capitalization, and the family dimension of their companies. The obtained results highlight two great issues. First, the loss of explanatory weight that identity has in the behavior of these agents in opposition to the volume and flexibility of capital. Second, the importance of the family dimension to defining business dynamics in the Pampa.