BECAS
PEREZ ALMANSI Bruno Sebastian
artículos
Título:
The winners of the lost decade. The expansion of the Macri business group during the crisis of the 1980s in Argentina
Autor/es:
PEREZ ALMANSI, BRUNO; GAGGERO, ALEJANDRO
Revista:
BUSINESS HISTORY
Editorial:
Taylor & Francis
Referencias:
Año: 2024
ISSN:
0007-6791
Resumen:
During the 1980s Argentina went through a deep economic crisis. Despite this, the local business group Grupo Macri bought the Argentinian subsidiaries of two leading multinational firms, Fiat and Peugeot. After this, the group became the main vehicle producer in the country. Simultaneously, it consolidated a successful business diversification process through its holding company, Socma, the other key of its growth. Therefore, the objective of the article is to explain how the Macri business group expanded during the 1980s. The hypothesis of the paper is that its business success was possible due to the flexibility to operate in a context of macroeconomic instability and high uncertainty. This situation allowed it to become the local partner of multinational companies that were not willing to operate directly in the country. In developing the research, quantitative and qualitative methods were integrated based on different primary and secondary data sources.
