CEIL   02670
CENTRO DE ESTUDIOS E INVESTIGACIONES LABORALES
Unidad Ejecutora - UE
artículos
Título:
Religious Book producers Analyzing Catholic and Evangelical Publishing Houses
Autor/es:
ALGRANTI JOAQUIN
Revista:
Religion&Media
Editorial:
Routledge Taylor & Francis Group
Referencias:
Año: 2015 vol. 14 p. 102 - 114
ISSN:
1534-8423
Resumen:
Abstract: The aim of this article is to explore the complex of Christian publishing houses (Catholic and Evangelical) in Buenos Aires, Argentina. Publishing houses represent the main production agent of spiritual commodities. They deploy a cultural policy that includes literature, music, and films, among other areas, shaping a material culture of religious configuration. Our purpose is to delve into the productive tendencies of their companies, the consumer-believer profiles they target, and the different media they market. This work is based on qualitative research of the figure of the producer of religiously marked cultural commodities.