La diversificación y promoción turística en tiempos de nuevas ruralidades: de la costa atlántica al campo pampeano

CECILIA PÉREZ WINTER

Revista de Ocio y Turismo

Universidade da Coruña

Lugar: Coruña; Año: 2019 vol. 13 p. 68 - 85

1888-6884

In this article we are interested in inquire into the tourist valorization processes of rural areas -and certain objects and products associated with them- within the framework of the productive restructuring that some authors identified as ?new ruralities?. We propose to analyze the role of State in creating and extending rural tourism in Buenos Aires province (Argentina). In this context, we examine what kinds of strategies are being implemented; who participates; and what kinds of tourist representations about the Pampas-Buenos Aires rurality are being built and promoted. Our research leads us to conclude that the provincial state sought to extend tourism to the interior of its territory, incentivizing rural modality. In order to do this, it established a series of strategies (regionalization, routes and programs) that put in value elements and places linked to the Pampas-Buenos Aires area, activating identity versions which combine local and national ones.