Emotional response evoked when looking at and trying a new food product, measured through images and words. A case-study with novel fruit and vegetable smoothies

CASSANI, LUCÍA; FISZMAN, SUSANA; ALVAREZ, MARÍA V.; MOREIRA, MARÍA R.; LAGUNA, LAURA; TARREGA, AMPARO

FOOD QUALITY AND PREFERENCE

ELSEVIER SCI LTD

Año: 2020 vol. 84

0950-3293

Little research has been published on emotional responses evoked by completely new, innovative food products.The objectives of the present study were 1) to assess the emotional response to new products (fruit and vegetablesmoothies in a drink pouch) in two different scenarios: looking at the smoothie pouch, or tasting the smoothiewith the smoothie pouch alongside; 2) to compare the information obtained when the participants use photographs or use words to express emotions. In the Pack-alone scenario, similar emotional spaces and sampleconfigurations were obtained with both images and words. In the Pack-and-tasting scenario, the richness of theemotional response increased when using images. In both scenarios, the participants used a greater number ofnegative emotions when these were presented as images rather than as words. This could be considered anadvantage, as it enables some negative emotional loads to be portrayed. The present results also demonstratethat evaluating the emotional response allows effective discrimination between samples with similar overallliking scores.