BECAS
SCIURANO Guido Alejo
congresos y reuniones científicas
Título:
Resemantizacion of the public figure in Argentinian television. The case of tv conductor Jorge Rial.
Autor/es:
RUBINSTEIN, IVÁN FACUNDO; SCIURANO, GUIDO ALEJO
Lugar:
Ciudad Autónoma de Buenos Aires
Reunión:
Congreso; 14° CONGRESO MUNDIAL DE SEMIÓTICA; 2019
Institución organizadora:
ASOCIACIÓN ARGENTINA DE SEMIÓTICA
Resumen:
Objective: to make visible the operations of sense assignment by which tv conductor Jorge Rial try to modify the semantic field of his figure. ● Jorge Rial try to modify the public perception of his figure, as it was anchored in a patriarchal stereotypes.● That shift took place in a context of feminist mobilizations around the country.● The resemantization can be found in both, corporal signs and thematic shifting in the programme.
