Creative industries contested in Latin America: Living community culture and Buen Vivir as alternative approaches

VILA SEOANE, MAXIMILIANO

Conferencia; 8th international conference on cultural policy research; 2014

p { margin-bottom: 0.1in; direction: ltr; line-height: 120%; text-align: left; }p.western { font-family: "Times New Roman",serif; }a:link { color: rgb(0, 0, 255); }The ?Living Culture? program in Brazilpioneered a regional movement in South America that connectscommunity culture with social inclusion and right livelihood aims.This approach can be ideally described as: valuing cultural diversityand seeing culture as a process; favoring commons and collectivecreativity; including as main actors a diversity of NGOs thatunderstand culture in 3 dimensions (symbolic, citizenship andeconomic). As such it challenges the idea of the creative economy,with the creative industries at its heart that expanded to the regionduring the last decades. The aim of this work is to characterize themain features and challenges of this living community cultureapproach, by using the cases of Brazil and Argentina.