CONICET | Buscador de Institutos y Recursos Humanos

In this chapter we analyze the infrastructure of the internetdistributed television as transforming force of the different production,distribution and consumption circuits of television content in Latin America. Anapproach to the media infrastructure, allows to situate the new scenarios ofdistribution in the digital media ecology, and the role of internet?s distributionnetworks and the identification of the participant entities. This is relevantin as much as in this distribution structure it can be found the marketconditions of entry which determine the possible presence of particular playerssuch national or multinational corporations coming from mass media, telecommunicationand high innovation and technology-oriented sectors Through research on internet distributed television through the examination of the seven main Subscription-Based Video on Demand (SVOD) services in the region, and their impact of these services on the six main audiovisual Latin American markets: Argentina, Brazil, Chile, Colombia, Mexico and Peru, our study is situated in the crossroads of cultural economy, distribution studies and approaches to media infrastructures.First, we present some key theoretical considerations in relation. At this point we also provide some indicators about PayTV, broadband, and mobile telephony penetration in the region.Secondly, we present the main corporations/entities that integrate the infrastructure of internet distributed television, in Latin America, based on our proposal of four main layers: dominant SVOD services, main internet providers, content distribution networks, and digital intermediaries. Third we analyze some of the main transformation in the television industries of the main Latin American markets. Fourth we present the main corporation and their pertaining industrial sectors (mass media, telecommunication and Silicon Valley) in relation to their participation in the analyze market. In our conclusion we ponder the way the site of distribution in the new modalities of delivery are changing the other sites of the communication process, while also reflecting in long standing dynamics of structural corporate power by hegemonic industrial players and larger conglomerates.

enviar mensaje