INVESTIGADORES
BONNIN Juan Eduardo
artículos
Título:
#YoVotoMM: Mauricio Macri, bots and dirty campaigning in Argentina
Autor/es:
BONNIN, JUAN EDUARDO
Revista:
Diggit Magazine
Editorial:
Tilburg University
Referencias:
Lugar: Tilburg; Año: 2019
ISSN:
2589-6741
Resumen:
The article analyzes a case of a political campaign on Twitter in which two hashtags, #YoVotoMM and #SatisfaceAMauricio, were opposed, based on what was initially interpreted as a case of a failed bot campaign.In the text I describe the case and analyze the two positions on the case: that it was a bot campaign gone wrong, or that it was a dirty 2.0 campaign. The conclusion is that, in one case or the other, it is an example of "algorithmic populism" in which the distribution of messages is more relevant than their content.Diggit Magazine is a bilingual community-driven academic news and information platform on digital culture, globalization and superdiversity, edited by the Tilburg University.
