A Quest for Quality: Creativity and Innovation in Argentina?s Wine Industry

JULIO JORGE ELÍAS; GUSTAVO FERRO; ÁLVARO GARCÍA NEGRO

Viena

Congreso; American Association of Wine Economists (AAWE), 13rd Annual Conference; 2019

American Association of Wine Economists

The purpose of this paper is to study and generate detailed information on innovation and knowledge creation in the quality wine industry in Argentina for a better design of public policies oriented to the sector development and to think strategies from the point of view of managerial decisions. The economic approach to creativity is applied to understand innovation in the wine industry. The approach distinguishes usefully between two types of innovations and innovators: conceptual and experimental. We asked: How innovators in the Argentine wine industry have modernized the industry? Can their actions be stylized and yield lessons for public policy and managerial improvements? The identification of the productive process? stages in which innovation had been made, requires stylize from the economic point of view the productive process as well as the cost drivers. These elements would allow analyzing the problem since the behavior economics perspectives, trying to identify nudges of innovation to the industry. Building on case studies, we expect to find commonalities and differences in innovators conducts, to learn about their procedures and practices, their mistakes and success.