Product assortment under customer choice behaviour

ISABEL MÉNDEZ-DÍAZ; JUAN MIRANDA BRONT; GUSTAVO VULCANO; PAULA ZABALA

Washington, EE. UU.

Workshop; INFORMS Annual Meeting 2008; 2008

Institute for Operations Research and the Management Sciences (INFORMS)

We consider a revenue management problem with fixed prices and a general model of market segmentation. Consumers within each segment choose according to a multinomial logit model. The seller has to decide the optimal set of products to offer in order to maximize the instantaneous revenue rate. We formulate the problem as a MIP, and develop a branch-and-cut to solve it effectively. Our numerical experiments provide evidence of the potential of our approach.