Economy and communication policies in Argentina: Deregulation and concentration of media (2015?2019)

BECERRA, MARTÍN Y GUILLERMO MASTRINI

Madrid

Conferencia; Conferencia de la IAMCR (International Association for Media and Communication Research); 2019

Universidad Complutense de Madrid

The global crisis caused by the digitalization and emergence of digital platforms in the content distribution and the iconoclastic role of conglomerates such as Facebook and Google with their devastating power for the logic with which media businesses were organized, are usually present in the debate. On the other hand, less is said about the local ingredient that combines the peculiar idiosyncrasy with public policies in a sector that in Argentina is very dependent on the rules of the game settled by the State.Looking at the media map at the end of the second government of Fernández de Kirchner in December 2015, with which its successor Macri was stamping until the end of 2018 (media map of Argentina), it will be noted that not all changes are the result of the global crisis, nor are they exclusive responsibility for the traditional national media structuring or direct consequence of policies.