Hegemony, technological innovation and corporate identities: 50 years of agricultural revolutions in Argentina

CARLA GRAS; VALERIA HERNÁNDEZ

journal of agrarian change

Wiley

Año: 2016 vol. 17 p. 675 - 683

The technological changes that have occurred since the mid-1960s in Argentine agriculture ? firstthe Green Revolution and then the Agribusiness Paradigm ? have been conceptualized asrevolutionary not only with regard to their productivity improvements but also because theybrought with them a change of mentality. Based on two different business conceptions, during eachperiod an agrarian elite led the ?revolutionary? process, offering a technological response as themeans of guaranteeing agriculture?s ?survival? after various crises. For each period, we can identifya correspondence between the status given to technology, the conception of business and the type ofgovernment regulation. This paper analyses how the proposition of a ?technological revolution?corresponds to the construction of the ideological leadership through which the agrarian bourgeoisiemanaged to orientate agrarian development.