ILAV   21219
INSTITUTO DE INVESTIGACION EN LUZ, AMBIENTE Y VISION
Unidad Ejecutora - UE
artículos
Título:
Sustainable transportation in Argentina: Values, beliefs, norms and car use reduction
Autor/es:
JAKOVCEVIC ADRIANA; STEG LINDA
Revista:
Transportation Research Part F
Editorial:
Elsevier
Referencias:
Año: 2013 vol. 20 p. 70 - 79
ISSN:
1369-8478
Resumen:
Most Latin American countries face important environmental and societal problems associated
with an increase in car traffic, and only recently, transport policies aimed at reducing
these harmful consequences of car use have begun to be discussed and put on the public
agenda of these countries. Surprisingly, little is known about the factors influencing the
acceptability of transport policies and intentions to reduce car use in Latin America, as
studies on acceptability of transport policies have typically been conducted in Europe. Previous
evidence from European samples where reducing car used had been widely discussed
showed that the Value-Belief-Norm (VBN) theory of environmentalism was an
adequate theoretical framework to predict the acceptability of a transport pricing policy,
as well as the intention to reduce car use when this policy would be implemented. But
can these results be generalised to non-European samples? In this paper, we report results
of a questionnaire study among 160 participants from Buenos Aires, Argentina, aimed to
test the VBN theory. We found that the VBN theory was indeed also successful in explaining
policy acceptability and intention to reduce car use in Argentina. In addition, we found
support for the causal structure of the variables in VBN theory. Interestingly, biospheric
and hedonic values were also directly and significantly related to feelings of moral obligation
when intermediate variables were controlled for. These results suggest that normative
considerations, activated by values, indeed predict policy acceptability and the intention to
reduce car use in Argentina and that these considerations should be taken into account to
increase the acceptability of policies aimed at reducing car use.