INVESTIGADORES
MACERI Sandra Beatriz
congresos y reuniones científicas
Título:
Autopoiesis in organizational processes. The market.
Autor/es:
MACERI, SANDRA.
Lugar:
CABA
Reunión:
Congreso; VIII Congreso Internacional de Economía y Gestión - ECON 2014; 2014
Institución organizadora:
UBA, FCE.
Resumen:
Today the organizations are involved in a highly changing and competitive global market, where the image is a distinctive advantage . The image, as a collective perception, should be controlled by the issuer. So, it becomes a way of dominating the media. The institutional image, understood as synonym of the corporate image, is the translation of the identity of an organism of signs, which through multiple messages, are expressed internally and externally: that is the case of the observers through its communication channels in order to improve their participation in the market. But the images have no existence per se and they are not a priori but are generated by subject builder- subject of epistemic representations that guide the actions of individuals constituting the market as an autopoietic-organizational system.
