FREQUENCY AND EMOTIONAL PRIMING COULD DRIVE COMPLEX DECISION MAKING

FRANCO AGUSTÍN BERNAL; TOMÁS ALVES SALGUEIRO; AXEL BRZOSTOWSKI; PABLO NICOLÁS FERNÁNDEZ LARROSA

Congreso; SAN XXXV ANNUAL (VIRTUAL) MEETING; 2020

Sociedad Argentina de Neurociencias

Some decision-making (DM) processes require quick answers, while more complex decisions require greater cognitive engagement. Under the hypothesis that frequent exposure to a stimulus or its association with an emotional valence could drive DM, online cognitive experiments were conducted, involving different tasks on the computer. The experiments consisted of choosing a face (from 4 options) after being presented with different frequencies (1, 6, or 12 times over 20 presentations) or the same frequency (5 times) but associated with positive, negative, neutral, or mixed sentences. Two versions of the experiments were performed: the 1st group was asked to choose a face without any specification (Non-Specified task, NST); while the 2nd group was asked to choose a face for an important task (Important task, IT). Our results showed: 1. The 12th repeated stimulus (12) was significantly more chosen in the NST group [Factorial ANOVA: F(3, 292)=9,6498, p=,00000; post hoc LSD test: p