When the screen is not enough: differences of art exploration in the museum and in the lab

CARLOS PEDREIRA; JOAQUIN NAVAJAS; RODRIGO QUIAN QUIROGA

Conferencia; 2013 Conference on Eye Tracking South Africa; 2013

The study of visual perception and higher order cognitive processes, such as memory, has been performed mainly in controlled experimental environments given by the researchers´ laboratories. However, the laboratory environment experiments cannot capture naturalistic behaviours and are, therefore, a limited approximation to the behaviours in real conditions. To study how the environment affects behavioural studies we have performed an exploratory art experiment in the controlled environment of our laboratory and in the British Museum in London.