Visitor profiling at the Museum of Human Evolution of Burgos (Spain)

CONFORTI, MARÍA EUGENIA; CHAPARRO, MAR�A GABRIELA; DEGELE, PAMELA; DIEZ FERNÁNDEZ LOMANA, JUAN

Journal of Science Communication

SISSA Medialab

Lugar: Trieste; Año: 2018 vol. 17 p. 1 - 21

This paper presents the first study ever conducted on the profile of visitorsto the Museum of Human Evolution of Burgos (Spain), which exhibits thefinds of the Atapuerca archaeo-paleontological sites. The research wasguided by the principles of public communication of science and themethodology of the studies on museum visitors. The analysis reveals apositive perception; the Museum is associated with the sites and they arevalued as cultural heritage. Complaints are very limited but useful toproduce a set of recommendations to further improve the exhibition. Inaddition, the findings are placed in the context of similar research carriedout at other museums in Spain.