Hegemony, Technological Innovation and Corporate Identities: 50 Years of Agricultural Revolutions in Argentina

GRAS CARLA; HERNANDEZ VALERIA

JOURNAL OF AGRARIAN CHANGE

John Wiley & Sons Ltd

Año: 2016 vol. 16

The technological changes that have occurred since the mid-1960s in Argentine agriculture ? first the Green Revolution and then the Agribusiness Paradigm ? have been conceptualized as revolutionary not only with regard to their productivity improvements but also because they brought with them a change of mentality. Based on two different business conceptions, during each period an agrarian elite led the ?revolutionary? process, offering a technological response as the means of guaranteeing agriculture´s ?survival? after various crises. For each period, we can identify a correspondence between the status given to technology, the conception of business and the type of government regulation. This paper analyses how the proposition of a ?technological revolution? corresponds to the construction of the ideological leadership through which the agrarian bourgeoisie managed to orientate agrarian development.