INVESTIGADORES
TRIMANO Luciana Geraldine
artículos
Título:
Social Representations and Citizenship Practices in a Rural Community: A Strategic Communication Contribution
Autor/es:
TRIMANO, LUCIANA; EMANUELLI PAULINA
Revista:
Revista Latina de Comunicación Social
Editorial:
Universidad de La Laguna
Referencias:
Lugar: Laguna, Tenerife, Islas Canarias ; Año: 2012 p. 494 - 510
ISSN:
1138-5820
Resumen:
The community of Las Calles, located in Traslasierra Valley, in the westof CórdobaProvince, Argentina, is characterised by a unique combination of rural and touristiclife anda largeurban to rural migration movement. In this sense, a diversity of cultural groups and identities coexist in thiscommunity. These cultural groups are part of culture as a strategic arena for the understanding of the tensions that tear apart and reconcile the being together continuum.This paper analyses social representations and interactions among actors from emergingand existing cultures (hippies and paisas, respectively) in this rural community, as well as the emergence of newcodesand citizenshippractices. Citizenship interactions and practices demand the review and redesign of the current sociocultural integration and management policies. Here is where strategic communication can and must contribute to the promotion of this community s territorial and local development.