The evolution of CSR?s research in tourism context: a review from 1992 to 2012

ZANFARDINI, M.;AQUIRRE, P.; TAMAGNI, L.

An International Journal of Tourism and Hospitality Research

Board

Lugar: Estambul; Año: 2016 vol. 27 p. 38 - 46

AbstractConsidering that Corporate Social Responsibility is a recurrent research topic in the marketing literature, this study aimed to analyze the epistemological orientation evolution of CSR research at tourism context during the last twenty years (1992-2012).The abstracts of 101 CSR papers published on the most- impacting journal of tourism were classified by their epistemological orientation throughout the application of a content analysis technique.The results show a significant increment of CSR?s literature in tourism during the time-period analyzed. In addition, the theoretical contributions prevail over the prescriptive and descriptive ones. A differentiation in terms used to refer to CSR topic is also evidenced, as ?CSR? and ?social responsibility? are keywords used at enterprises papers, while ?responsible tourism? is preferred at destinations/industry studies.This paper conclusion suggests that the research on CSR in tourism is following a progressive evolution. Besides, its increment is continuing due to the proliferation of exploratory studies and, lesser extent, to the predictive studies. Attending to the limited number of journals analyzed in this study, an extension of the review to lower impact journals of tourism is suggested.