INVESTIGADORES
GELABERT cecilia Corina
artículos
Título:
Argentinean wine industry and its relation with the quality wines market of the United Kingdom
Autor/es:
HUGO CETRÁNGOLO; JULIÁN BRIZ ESCRIBANO; CECILIA GELABERT
Revista:
New Medit, Mediterranean Journal of Economics, Agriculture and Environnement
Editorial:
Italian Institute of CIHEAM
Referencias:
Lugar: Bari - Italia; Año: 2007 vol. VI p. 30 - 35
ISSN:
1594-5685
Resumen:
In 2004, the United Kingdom market was the biggest buyer of Argentinean quality wine, but the participation of Argentina was low. The analysis of the Argentinean industrial sector has allowed us to characterize its operational structure so that the companies could identify opportunities and threats from a strategic point of view. This work analyzes the Argentinean wine industrial environment in relation to the characteristics of the United Kingdom quality wines market that is one of the most important at a world level. Through the collection of primary and secondary data and the application of the Porter´s diamond, it was possible to conclude that the high power of negotiation of the buyers, is the main competitive force that interested companies must counteract by elaborating strategies following a positioning approach.