A continuist approach to promoting creativity: Generating novel metaphorical expressions through varying conceptual metaphors.

MINERVINO, R. A. ; LÓPEZ PELL, A. ; OBERHOLZER, N.; TRENCH, M.

New frontiers in analogy research, NBU Series in Cognitive Science (443-442)

New Bulgarian University

Lugar: Sofía; Año: 2009; p. 330 - 337

We carried out an experiment in which participants were asked to generate creative titles for essays. While the experimental group was trained in two heuristics consisting in the extension and reinstantiation of conceptualmetaphors (Lakoff & Turner, 1989), the control group had to generate creative titles using their natural resources. The titles generated via these heuristics were more creative than those generated by other means. It was also found that the explicit use of these heuristics produced more creative titles than their implicituse. We discuss the implications of these findings for the design of interventions aimed at stimulating creativity.