Oral history and Latin American business history

LLUCH ANDREA

Cambridge

Congreso; Business History in Africa, Asia, and Latin America: Integrating Course Development and New Research; 2014

Harvard Business School

This presentation continued the discussion on the Creating Emerging Markets project with a deep dive into the work done by Andrea Lluch on behalf of the project in Latin America. Beginning in 2008, ten interviews were conducted in Chile, eleven in Argentina, and four in Peru. These are all now available on the Creating Emerging Markets website.