TRENCH Juan Maximo
capítulos de libros
A Continuist Approach to Promoting Creativity: Generating Novel Metaphorical Expressions Through Varying Conceptual Metaphors
RICARDO MINERVINO; ANDRES LOPEZ PELL; NICOLAS OBERHOLZER; MAXIMO TRENCH
New Fronters in Analogy Research
New Bulgarian University Press
Lugar: Sofía; Año: 2009; p. 330 - 337
We carried out an experiment in which participants were asked to generate creative titles for essays. While the experimental group was trained in two heuristics consisting in the extension and reinstantiation of conceptual metaphors (Lakoff & Turner, 1989), the control group had to generate creative titles using their natural resources. The titles generated via these heuristics were more creative than those generated by other means. It was also found that the explicit use of these heuristics produced more creative titles than their implicit use. We discuss the implications of these findings for the design of interventions aimed at stimulating creativity.