Impact of the communist propaganda in Argentine Society in the sixties

MARÍA VALERIA GALVÁN

Sevilla

Workshop; III Workshop Internacional Diálogos entre Experiencias y Representaciones de las Grandes Guerras del Siglo XX: Iberoamérica y Europa; 2017

Grupo de Estudios Históricos sobre la Guerra (GEHiGue), Instituto de Historia Argentina y Americana "Dr. Emilio Ravignani" y la Universidad de Sevilla

The turn that Soviet cultural diplomacy took after Stalin?s death impacted in the more sophisticated and restructured propaganda international apparatus . A more humane face was emphasized by several propagandist techniques that appealed to the individual emotions.The techniques, aims, and target audiences of the different communist propaganda examples referred in this presentation differed deeply in everything but two vital things: firstly, they were all the direct result of a general reorientation towards the West after Stalin´s death; and secondly, they were tailored after the peculiarities of the target population and its context. Partly because of this, Soviet cultural diplomacy in Argentina had a deep impact on the country´s culture and politics, and I intend to analyze it in detail in the future.