INSTITUTO "DR. E.RAVIGNANI"   24160
INSTITUTO DE HISTORIA ARGENTINA Y AMERICANA "DR. EMILIO RAVIGNANI"
Unidad Ejecutora - UE
capítulos de libros
Título:
Propaganda comunista en Latinoamerica. El impacto cultural del cine de los países socialistas en Argentina (1954-1970)
Autor/es:
MICHAL ZOUREK; VALERIA GALVAN
Libro:
Las relaciones entre Europa Cenral y América Latina. Contextos históricos
Editorial:
Karolinum
Referencias:
Lugar: Praga; Año: 2017; p. 125 - 148
Resumen:
The aim of this paper is to study a specific aspect of the Soviet foreign propaganda policy in Latin America: its cultural influence through the export of films. Renewed after Stalin´s death, Communist cultural propaganda concentrated on gaining the favor of foreign public. Particu-larly in Argentina, several propaganda techniques were implemented. Although the export of films was just one of them, it soon became very successful thanks to the collaboration of a local cultural mediator, the film distribution company Artkino Pictures, as well as its owner and founder, Argentino Vainikoff. His expertise in the field actually gained him a new business deal with Czechoslovak filmography, which somewhat contested USSR imaginary. In all, here ?with the aid of oral history as well as contemporary press analysis? we argue that Artkino´s role in the import of an idealized imaginary of Communism was crucial and had a particularly strong impact on middle-class citizens of the cultural and artistic regional center that Buenos Aires was in the fifties and sixties, and from where all Latin America, as the Sovi-ets soon acknowledged, could be reached.