An approach for knowledge discovery in a Web usability context

BETTY CHAVEZ BOZA; SILVIA SCHIAFFINO; ALFREDO TEYSEYRE; DANIELA GODOY

Foz do Iguaçu

Simposio; XIII Brazilian Symposium on Human Factors in Computer Systems (IHC 2014); 2014

Usability plays a key role in increasing user satisfaction and profits for Web sites. Successful and easy-to-use sites result from a human-centered design process with strong emphasis on evaluation. Usability evaluation can be an expensive and time consuming task. To tackle this situation we present a heuristic approach where data mining techniques help to determine relationships among different usability components and discover problems in their usage. We also describe some preliminary results.