ILAV   21219
INSTITUTO DE INVESTIGACION EN LUZ, AMBIENTE Y VISION
Unidad Ejecutora - UE
congresos y reuniones científicas
Título:
MULTIPLE MOTIVATIONS BEHIND ENERGY EFFICIENCY BEHAVIOURS: THE INHIBITORY ROLE OF HEDONIC CONSEQUENCES
Autor/es:
TONELLO, G.- JAKOVCEVIC, A.
Lugar:
MagdeburgIn
Reunión:
Congreso; 10th Biennial Conference on Environmental Psychology; 2013
Institución organizadora:
Otto von Guericke Universität Magdeburg
Resumen:
In Argentina, residential sector accounts for 23% of total energy consumption and several household activities are responsible of this consumption. In turn, multiple motivations may underlie each energy use behaviour. Some of them may promote particular curtailment behaviours whereas other may inhibit them. For example, lowering termostate during the nights can be positively motivated by reducing CO2 emissions (biospheric motivation), safeguarding a resource for others (altruistic motivation) or saving money (egoistic motivation), and negatively driven by loss of confort (hedonic motivation). The objective of this study was to determine which of these motivations better predicts particular household energy saving behaviours. With that aim, a survey was administered to 275 participants, who were required to state: (a) how often they perform energy efficiency behaviours related to lighting, heating, air conditioning, stand by use and showering, as well as (b) their level of agreement with a hedonic, egoistic, biospheric and altruistic consequence of each behavior. Regression analyses indicated that all models significantly explained between 14% and 5% of each behavior variance (Adj Rs2;ps<.05). Hedonic consequences were the main negative predictor of most efficiency actions, except for air conditioning use, which was better explained by an egoistic motivation (saving money). Biospheric motivation also contributed to the prediction of not leaving appliances on stand by. Results suggest that preserving own comfort and pleasure inhibit energy efficiency behaviours. In order to develop effective strategies related to household energy saving behaviors, the individual´s hedonic motivations should be considered.