INCIHUSA   20883
INSTITUTO DE CIENCIAS HUMANAS, SOCIALES Y AMBIENTALES
Unidad Ejecutora - UE
artículos
Título:
The assessment of political news in the media agenda: a methodological proposal for more extensive content analysis
Autor/es:
ESTEBAN ZUNINO
Revista:
Communication and Society
Editorial:
Universidad de Navarra
Referencias:
Lugar: Navarra; Año: 2016 vol. 29 p. 235 - 253
ISSN:
0214-0039
Resumen:
Evaluating the tone of assessment of the news has been a frequent concern for different theoretical perspectives in the field of political communication. Among these perspectives, Agenda Setting theory has emphasized addressing the climate of political news analysis in investigations within and outside ofelection contexts. However, in most of these studies, they continue to repeat ?positive?, ?neutral? and ?negative? as categories that process an evaluative tone, as if these adjectives were well defined. This investigation proposes a general objective of creating a more useful and expansive Assessment index that is composed of various complementary variables: the assessment of the main event/occasions/activities of the news story, the assessment of the actors and the evaluation of the role of the State referred to in each article. As an example, this study employs a quantitative analysis of the journalistic contentpublished by daily Argentine newspapers Clarín, La Nación, and Página/12 on the 2008 conflict between President Cristina Fernández? government and the major agricultural corporations in the country, following the Executive decisionthat hoped to raise export taxes on principal raw materials produced by this sector. The application of these methodological tools along with the descriptive corpus results in showing a predominately overall negative tone of assessment.However, a disaggregated analysis of the behavior of each of the index variables allows a glimpse toward how a different evaluation of the events, the actors and the public policies in each newspaper can demonstrate their editorial stances.Indexed in: Indexada en: SCOPUS, IBBS International Bibliography of the Social Sciences, Sociological Abstracts, Social Services Abstracts, Linguistic & Language Behavior Abstracts, ISOC del CCHS-CSIC, Latindex, DICE, RESH, IN-RECS, FRANCIS, Periodical Index Online, MIAR, EBSCO Publishing Online, Red Iberoamericana de Revistas de Comunicación y Cultura.