INSTITUTO ARGENTINO DE NIVOLOGIA, GLACIOLOGIA Y CIENCIAS AMBIENTALES
Unidad Ejecutora - UE
Behavioural differences in consumption of children and adults: A field study
FARRERAS, VERÓNICA; SALVADOR, PABLO FEDERICO
Revista de la Facultad de Ciencias Económicas
Talleres gráficos de la dirección de publicaciones de la Facultad de Ciencias Económicas de la UNCuyo
Lugar: Mendoza; Año: 2012 vol. 129
In general, children and adults' consumption behaviour is analysed within the household decision-making process. This paper, however, explores children and adults' consumption behaviour contemplating children and adults as two separated and independent economic agents. By using a field study that involves observation in the Spain's Barcelona zoo, we show that children have some form of preferences that differs from that of the adults, leading to different consumption behaviour between adults and children. This finding reinforces the idea that children play an important role as economic decision makers and consumers.